Serious Eats

I worked with editorial and advertising to refine existing features, create new ones, improve the ways that users can find content, scope and build internal tools and evolve the brand. I led a site relaunch in 2015.

New logo for Serious Eats

Serious Eats needed a flexible logo that could work across screen sizes, mediums and contexts and match with a new visual design that had already been set. I started with vintage diner signage as inspiration and focused on communicating both playfulness and expertise.

This will be rolled out in Q2 of 2015.

Brand Guide

A quick overview of the new Serious Eats brand.

Redesigned article page

Site relaunch estimated Q2 of 2015 with new brand.

Responsive views

Example of responsive redesign that launched in August of 2014. [link]

Initial comp for design update

Launched and live since August 2014

Initial comp for design update