Blogs.com
detail of blogs.com
Blogs.com
Examples of header designs for verticals across the site
Blogs.com
blogs.com vertical landing page

Blogs.com

Six Apart created Blogs.com to be "the best in blogs" - an aggregator of the best blog content on the web, and a way for an audience unfamiliar with blogs to find content that they're interested in. The challenge was to create a distinct design for each vertical while still clearly existing under the brand umbrella of blogs.com.

I devised a clean, flexible design with distinct color palettes for each vertical, so the editorial team can add, remove or feature content as needed. The information is dense but easy to navigate; users can also easily identify the vertical that they're browsing.