San Francisco Appeal
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San Francisco Appeal
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San Francisco Appeal
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San Francisco Appeal

A group of journalists wanted to publish their own online newspaper that they felt filled a gap in journalism in the San Francisco Bay area. They wanted a site that felt like a venerable publication but at the same time was media- and web- savvy. Large headlines and photos grab the attention of the reader, while smart features like favoriting and profiles encourage repeat visits. A smart mix of editorial content, aggregation from other news sources, and a reflection of audience popularity has built SFAppeal's audience over time.