Baking 911
Detail of site concept for redesign of baking911.com
Baking 911
concept for redesign of baking911.com
Baking 911
"retro" concept for redesign of baking911.com

Baking 911

Baking 911 is the destination site for all baking information that is very personality drivein. The challenge was to create an organized site with a unified look that promotes premium content and conveys a sense of authority. I developed a number of design concepts that would appeal to the core audience of home bakers. The "elegant" style conveys a sense of providing serious information that is foolproof, while the "retro" style reflects the fun element in baking.